Print Media Attribution
The free print media attribution tool built on 178+ research studies.
Adscribed is the leading free print media attribution engine. Enter your placement details and get precise ad reach, recall predictions, and performance scores, no signup, no cost, no waiting.
- 178+ — Peer-reviewed studies in the model
- Free — No subscription or signup
- 30s — Time to get your attribution report
Why print media has needed a dedicated attribution tool
Digital advertising attribution is solved by tracking pixels, conversion APIs, and identity graphs. Print advertising has never had a native equivalent. The result is a $24.8 billion attribution gap: print spend that cannot be measured, justified, or optimised using the same standards applied to digital. Adscribed closes this gap with a placement-based attribution model that does not require any digital tracking infrastructure.
How our attribution engine works
The Adscribed 4 attribution model combines four input variables, publication, section, page position, and ad size, with three data layers: audited circulation data, academic readership coefficients from 178+ peer-reviewed studies, and a synergy model that captures interaction effects between placement factors. The synergy model is the key differentiator: it accounts for situations where colour and premium position together generate more recall than the sum of their individual effects.
What makes Adscribed different from other print measurement tools
Most print measurement tools require account setup, manual data entry through agency portals, or expensive subscriptions. Adscribed is entirely free, requires no account, and delivers results in 30 seconds. More importantly, our synergy model captures cross-factor interactions that simpler linear models miss, producing attribution estimates that more accurately reflect the complexity of how readers engage with print advertising.
Frequently asked questions
What is print media attribution?
Print media attribution is the process of assigning measurable outcomes (reach, recall, response, sales) to specific print advertising placements. Adscribed provides placement-based attribution, estimating exposure and recall outcomes from placement data without requiring response tracking.
Is Adscribed a print attribution software product?
Adscribed is a free web-based attribution tool, not enterprise software. It requires no installation, no account, and no integration. You enter placement data and receive an attribution report immediately.
How does the Adscribed 4 synergy model improve attribution accuracy?
Traditional print measurement applies independent multipliers for each factor (size, colour, position) and adds them linearly. The Adscribed 4 model captures how factors interact, for example, how a premium position amplifies the recall benefit of colour beyond what linear models predict. This produces more accurate attribution estimates.
Can print media attribution be used for planning as well as measurement?
Yes, and pre-campaign planning is often the highest-value use case. Compare placement options in the calculator before committing spend to identify which configuration delivers the best projected attribution outcomes for your budget.