Print Advertising Analytics
Print advertising analytics that rival digital dashboards.
Adscribed turns four placement data points into a full analytics report: quality-adjusted reach, attention time, brand recall index, and industry rank. All powered by 178+ peer-reviewed research studies.
- 6+ — Analytics metrics per report
- 178+ — Research studies powering the model
- 30s — Instant report generation
Why print has lagged digital in analytics, until now
Digital advertising generates vast quantities of real-time data: impressions, click-through rates, conversion events. Print has never had an equivalent native tracking layer. Adscribed resolves this asymmetry by applying academic readership research to placement data, translating the same inputs you already have (publication, section, page, size) into an analytics report that answers the same questions digital dashboards do.
What your print analytics report includes
Each Adscribed report includes: audited circulation baseline, quality-adjusted reach (readers who actually engaged with your placement), estimated attention time in seconds, brand recall index (predicted percentage of readers who remember your brand), cost-per-engaged-reader, a performance grade (A-F), and your industry rank compared to similar placements. This is more analytical depth than most advertisers have ever had for a print campaign.
Using analytics to optimise future campaigns
The power of print analytics is in comparison. Run reports for multiple placements across the same campaign, or compare this month's placement against last month's. The performance grade and industry rank make it immediately obvious which placements are over- or under-performing relative to their cost. Over time, this data builds a media planning database specific to your publication mix.
Frequently asked questions
Can print advertising really be measured analytically?
Yes, using readership research and placement modifiers derived from empirical studies. While print analytics cannot match the precision of pixel-level digital tracking, they can provide the same types of insights, reach, engagement quality, and recall, using a research-backed estimation model.
What does industry rank mean in the analytics report?
Industry rank compares your placement's performance grade against benchmarks for similar placements in the same publication type. A placement in the top quartile means your ad is outperforming 75% of comparable print campaigns on the metrics we track.
How do I access my print analytics report?
Enter your publication name, section, page position, and ad size into our free calculator at adscribed4. Your full analytics report is generated instantly, no signup or account required.
Can I export the analytics data?
Currently you can view your results immediately in the browser. We are working on export functionality for teams who want to include print analytics in their wider reporting workflows.