Print Campaign Performance
Analyze your print campaign performance with data-backed metrics.
Get estimated reach, audience quality scores, and actionable insights for every print campaign, without surveys, without pixels, without waiting weeks for results. Free, instant, and powered by 178+ research studies.
- 6+ — Performance metrics per campaign
- 30s — Time to analyze any campaign
- A-F — Actionable performance grade
What a complete print campaign performance analysis looks like
A full performance analysis covers every placement in the campaign: the quality-adjusted reach of each ad, the estimated attention time, the brand recall index, the cost-per-engaged-reader, and a performance grade that benchmarks each placement against industry standards. Most advertisers have never had access to this level of campaign analysis, Adscribed makes it free and instant.
Identifying your best and worst performing placements
Running Adscribed for each placement in a multi-insertion campaign reveals which placements delivered the best value. A common finding: advertisers discover they are paying for large placements in low-readership sections when smaller placements in high-readership sections would deliver 40-60% more quality-adjusted reach per pound spent. This is the primary value of campaign-level performance analysis.
Using performance data to plan the next campaign
The most valuable use of print campaign performance data is forward-looking. By building a database of placement performance scores across campaigns, you develop a publication-by-publication benchmark of which sections, positions, and sizes deliver the best performance for your campaign objectives. This replaces habit-based media buying with a data-driven planning process.
Frequently asked questions
How do I analyze print campaign performance?
Enter each placement from your campaign into the Adscribed calculator, publication, section, page position, and ad size. Each generates a performance report. Compare the results across placements to identify your best and worst performers.
What is a good print campaign performance score?
A campaign where most placements achieve a B grade or above is performing well relative to industry benchmarks. If multiple placements are scoring D or below, there is significant optimisation opportunity, usually by switching to higher-readership sections or better page positions.
Can I track print campaign performance over time?
Yes. Run the calculator for each campaign period to build a time-series dataset of performance scores. This reveals whether your media planning is improving across campaigns.
Do print campaigns have diminishing returns over time?
In terms of per-insertion recall, no, each new insertion generates fresh recall exposure. However, audience saturation can occur in smaller publications if ads run at very high frequency. The most effective approach is to vary placements across publications and sections.